Approaching a campaign
Tom Ford unleashes the highly-anticipated return of Lips & Boys, the first of its kind collection of lip colors named after men he admires, from intimates to collaborators to men he finds inspiring.
Evolving the original creative concept, the lips grid, to become more interactive and engaging.
Produced, cast, and shot extensive new still and video content for both for the Lips and Lips + Boys limited edition collections.
8M Impression Most liked post on their Instagram channel. Lips + Boys Collection sold out 50% faster than the year previous. The Lips Collection benefited from a ripple effect and increased sales by 30% over last year.